The Relationship between Consumer Ethnocentrism and Human Values

Journal of Global Marketing

Volumn 15, Issue 3-4, 2002, Pages 7-37

  Balabanis, George ^a   Mueller, Rene ^b   Melewar, T C ^c  

^a CITY UNIVERSITY   (United Kingdom)

^b School of Business   (United States)

^c UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Consumer ethnocentrism; Cross cultural research; Values

Indexed keywords

EID: 0347304217     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v15n03_02     Document Type: Article

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