Web advertising vs other media: Young consumers' view

Internet Research

Volumn 13, Issue 5, 2003, Pages 356-363

  Calisir, Fethi ^a  

^a ISTANBUL TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Advertising; Cluster analysis; Worldwide web

Indexed keywords

EID: 0344064187     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240310501630     Document Type: Review

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