Comparative marketing: An interdisciplinary framework for institutional analysis

Journal of International Business Studies

Volumn 28, Issue 3, 1997, Pages 531-561

  Iyer, Gopalkrishnan R ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031513304     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8490110     Document Type: Article

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