Male adolescents' reactions to TV beer advertisements: The effects of sports content and programming context

Journal of Studies on Alcohol

Volumn 57, Issue 4, 1996, Pages 425-433

  Slater, Michael D ^a   Rouner, Donna ^a   Murphy, Kevin ^a   Beauvais, Frederick ^a   Van Leuven, James ^a   Rodríguez, Melanie Domenech ^a  

^a Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADVERTIZING; ALCOHOL CONSUMPTION; ARTICLE; BEER; CHILD BEHAVIOR; CLINICAL TRIAL; COGNITION; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; FACTORIAL ANALYSIS; HIGH SCHOOL; HUMAN; MALE; MASCULINITY; SPORT; STUDENT; TELEVISION;

ADOLESCENT; ADVERTISING; ALCOHOL DRINKING; ALCOHOLIC INTOXICATION; ATTITUDE; BEER; COLORADO; DEFENSE MECHANISMS; GENDER IDENTITY; HUMANS; INDIVIDUALITY; MALE; MOTIVATION; SPORTS; TELEVISION;

EID: 0029943843     PISSN: 0096882X     EISSN: None     Source Type: Journal    
DOI: 10.15288/jsa.1996.57.425     Document Type: Article

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