Editorial: Save research - Abandon the case method of teaching

Marketing Science

Volumn 25, Issue 2, 2006, Pages 109-115

  Shugan, Steven M ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Case method; Learning; M.B.A. education; Scholarly research; Teaching business

Indexed keywords

EID: 33646337920     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0202     Document Type: Article

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