Serving customers in a hybrid world: Multi-channel strategies in retailing

Managing Business in a Multi-Channel World: Success Factors for E-Business

Volumn , Issue , 2005, Pages 183-203

  Müller Lankenau, Claas ^a   Wehmeyer, Kai ^a   Klein, Stefan ^b  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84898107339     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-59140-629-7.ch013     Document Type: Chapter

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