-
3
-
-
85040425832
-
-
Keynote, January
-
Keynote (2000) Home Shopping. Keynote, January.
-
(2000)
Home Shopping.
-
-
-
4
-
-
0038889607
-
Building a strategy for electronic home shopping
-
Shi, C.S., & Salesky, A.M., (1994) Building a strategy for electronic home shopping. McKinsey Quarterly no. 4, 77-95.
-
(1994)
McKinsey Quarterly
, vol.4
, pp. 77-95
-
-
Shi, C.S.1
Salesky, A.M.2
-
6
-
-
0012362091
-
Setting value not price
-
Leszinski, R., & Marn, M.V., (1997) Setting value not price. Mckinsey Quarterly, 1, 99-115.
-
(1997)
Mckinsey Quarterly
, vol.1
, pp. 99-115
-
-
Leszinski, R.1
Marn, M.V.2
-
8
-
-
0002667763
-
Consumer perceptions of price, quality and value: A means-end model of synthesis of evidence
-
52 July
-
Zeithaml, V.A., (1988) Consumer perceptions of price, quality and value: a means-end model of synthesis of evidence. Journal of Marketing, 52 July, 2-22.
-
(1988)
Journal of Marketing
, pp. 2-22
-
-
Zeithaml, V.A.1
-
10
-
-
0347622056
-
Introduction to consumer value
-
M.B. Holbrook), Routledge, London
-
Holbrook, M.B., (1999) Introduction to consumer value. In Consumer Value (ed. by M.B. Holbrook), pp. 1-28. Routledge, London.
-
(1999)
Consumer Value
, pp. 1-28
-
-
Holbrook, M.B.1
-
11
-
-
0012804220
-
Symbolic and functional positioning of brands
-
Bhat, S., & Reddy, S.K., (1998) Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15 (1), 32-43.
-
(1998)
Journal of Consumer Marketing
, vol.15
, Issue.1
, pp. 32-43
-
-
Bhat, S.1
Reddy, S.K.2
-
13
-
-
84991945637
-
Value driven relational marketing: From product to resources and competencies
-
Gronroos, C., (1997) Value driven relational marketing: from product to resources and competencies. Journal of Marketing Management, 13, 407-419.
-
(1997)
Journal of Marketing Management
, vol.13
, pp. 407-419
-
-
Gronroos, C.1
-
14
-
-
0002833018
-
Marketing success through differentiation - of anything
-
January-February
-
Levitt, T., (1980) Marketing success through differentiation - of anything. Harvard Business Review, January-February, 83-91.
-
(1980)
Harvard Business Review
, pp. 83-91
-
-
Levitt, T.1
-
16
-
-
0003902676
-
-
7th edn., Prentice Hall, Englewood Cliffs NJ
-
Kotler, P., (1991) Marketing Management 7th edn. Prentice Hall, Englewood Cliffs NJ.
-
(1991)
Marketing Management
-
-
Kotler, P.1
-
17
-
-
85133460042
-
Added value: Its nature, roles and sustainability
-
De Chernatony, L., Harris, F., Dall’Olmo Riley, F., (2000) Added value: its nature, roles and sustainability. European Journal of Marketing, 34, 1-2.
-
(2000)
European Journal of Marketing
, vol.34
, pp. 1-2
-
-
Chernatony, D.L.1
Harris, F.2
Dall’Olmo Riley, F.3
-
20
-
-
0012173820
-
Relating consumer values to consumer behaviour: A model and method for investigation
-
T.W. Greer), American Marketing Association, Chicago IL
-
Scott, J.E., & Lamont, L.M., (1977) Relating consumer values to consumer behaviour: a model and method for investigation. In Increasing Marketing Productivity (ed. by T.W. Greer), pp. 283-288. American Marketing Association, Chicago IL.
-
(1977)
Increasing Marketing Productivity
, pp. 283-288
-
-
Scott, J.E.1
Lamont, L.M.2
-
21
-
-
0003934397
-
-
2nd edn., The Dryden Press, Fort Worth, TX
-
Ghosh, A., (1994) Retail Management, 2nd edn. The Dryden Press, Fort Worth, TX.
-
(1994)
Retail Management
-
-
Ghosh, A.1
-
22
-
-
0000500678
-
Retailing: Confronting the challenges that face bricks and mortar stores
-
quoted in R.F. Marcuca, 77 (July-August)
-
Quelch, J., quoted in R.F. Marcuca (1999) Retailing: confronting the challenges that face bricks and mortar stores. Harvard Business Review, 77 (July-August), 159.
-
(1999)
Harvard Business Review
, pp. 159
-
-
Quelch, J.1
-
23
-
-
0004155507
-
-
7th edn., Prentice Hall, Upper Saddle River, NJ
-
Berman, B., & Evans, J., (1994) Retail Management. A Strategic Approach, 7th edn. Prentice Hall, Upper Saddle River, NJ.
-
(1994)
Retail Management. A Strategic Approach
-
-
Berman, B.1
Evans, J.2
-
25
-
-
84986170544
-
Internet shopping, consumer search and product branding
-
Ward, M.R., & Lee, M.J., (2000) Internet shopping, consumer search and product branding. The Journal of Product and Brand Management, 9, 1.
-
(2000)
The Journal of Product and Brand Management
, vol.9
, pp. 1
-
-
Ward, M.R.1
Lee, M.J.2
-
26
-
-
85040412172
-
Womenswear
-
August
-
Mintel (2000) Womenswear. Retailing, August, 153.
-
(2000)
Retailing
, pp. 153
-
-
-
27
-
-
0001836426
-
The personality of the retail store
-
36 January-February
-
Martineau, P., (1958) The personality of the retail store. Harvard Business Review, 36 January-February, 47-56.
-
(1958)
Harvard Business Review
, pp. 47-56
-
-
Martineau, P.1
-
28
-
-
85040431337
-
Quantifying the effect of user interface design features on cyberstore traffic and sales in CHI 98
-
Los Alamitos, CA
-
Lohse, G., & Spiller, P., (1998) Quantifying the effect of user interface design features on cyberstore traffic and sales in CHI 98. Conference Proceedings, Los Alamitos, CA.
-
(1998)
Conference Proceedings
-
-
Lohse, G.1
Spiller, P.2
-
29
-
-
85040416842
-
Building motivational web sites: The effects of web site characteristics on brand personality, attitude to brand, attitude to the website and purchase intention
-
Manchester
-
Keeling, K., Vassilopoulou, K., Macaulay, L., McGoldrick, P., (2000) Building motivational web sites: the effects of web site characteristics on brand personality, attitude to brand, attitude to the website and purchase intention. Proceedings of the 3rd International Conference of Innovation Through E-Commerce (Iec2000), 79-91. Manchester.
-
(2000)
Proceedings of the 3rd International Conference of Innovation Through E-Commerce (Iec2000)
, pp. 79-91
-
-
Keeling, K.1
Vassilopoulou, K.2
Macaulay, L.3
McGoldrick, P.4
-
30
-
-
0000482433
-
E-Satisfaction: An initial examination
-
Szymanski, D.M., & Hise, R.T., (2000) e-Satisfaction: an initial examination. Journal of Retailing, 76 (3), 309.
-
(2000)
Journal of Retailing
, vol.76
, Issue.3
, pp. 309
-
-
Szymanski, D.M.1
Hise, R.T.2
-
31
-
-
84986042634
-
Consumer response to online grocery shopping
-
Morganosky, M.A., & Cude, B.J., (2000) Consumer response to online grocery shopping. International Journal of Retail and Distribution Management, 28, 1.
-
(2000)
International Journal of Retail and Distribution Management
, vol.28
, pp. 1
-
-
Morganosky, M.A.1
Cude, B.J.2
-
32
-
-
85040427991
-
Lost in the supermarket
-
3rd November
-
Anstead, M., (1999) Lost in the supermarket. Revolution, 3rd November, pp. 26-35.
-
(1999)
Revolution
, pp. 26-35
-
-
Anstead, M.1
-
33
-
-
31744433720
-
Devaluing value: The apophatic ethic and the spirit of postmodern consumption
-
M.B. Holbrook), Chapter 8, Routledge, London
-
Brown, S., (1999) Devaluing value: the apophatic ethic and the spirit of postmodern consumption. In Consumer Value (ed. by M.B. Holbrook), Chapter 8. Routledge, London.
-
(1999)
Consumer Value
-
-
Brown, S.1
-
34
-
-
0001706984
-
Consumer trends and changing food retailing formats
-
Kinsey, J., & Senauer, B., (1996) Consumer trends and changing food retailing formats. American Journal of Agricultural Economics, 78 (5), 1187-1191.
-
(1996)
American Journal of Agricultural Economics
, vol.78
, Issue.5
, pp. 1187-1191
-
-
Kinsey, J.1
Senauer, B.2
-
36
-
-
0009095905
-
Value as excellence
-
M.B. Holbrook), Chapter 2, Routledge, London
-
Oliver, R., (1999) Value as excellence In: Consumer Value (ed. by M.B. Holbrook), Chapter 2. Routledge, London.
-
(1999)
Consumer Value
-
-
Oliver, R.1
-
37
-
-
0009248496
-
Aesthetic value: Beauty in art and fashion
-
M.B. Holbrook), Chapter 6, Routledge, London
-
Wagner, J., (1999) Aesthetic value: beauty in art and fashion. In Consumer Value (ed. by M.B. Holbrook), Chapter 6. Routledge, London.
-
(1999)
Consumer Value
-
-
Wagner, J.1
-
38
-
-
28444455792
-
Ethics and the typology of consumer value
-
M.B. Holbrook), Chapter 7, Routledge, London
-
Smith, N.C., (1999) Ethics and the typology of consumer value. In Consumer Value (ed. by M.B. Holbrook), Chapter 7. Routledge, London.
-
(1999)
Consumer Value
-
-
Smith, N.C.1
|