How long does it take to learn prices? The importance of nominal values in the price learning process

Journal of Euromarketing

Volumn 15, Issue 1, 2005, Pages 29-46

  Aalto Setälä, Ville ^a,b   Raijas, Anu ^c  

^a UNIVERSITY OF TURKU   (Finland)

^b National Consumer Research Centre   (Finland)

^c UNIVERSITY OF HELSINKI   (Finland)

Author keywords

Consumer behavior; Euro; Price knowledge; Pricing

Indexed keywords

LEARNING; PRICE DYNAMICS;

EID: 33645119984     PISSN: 10496483     EISSN: 15286967     Source Type: Journal    
DOI: 10.1300/J037v15n01_03     Document Type: Article

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