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Volumn 13, Issue 1, 2004, Pages 47-55

Consumer price perceptions after translation to Euro currency

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EID: 33645118465     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410523849     Document Type: Article
Times cited : (6)

References (18)
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  • 2
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  • 9
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  • 10
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  • 12
    • 0035542099 scopus 로고    scopus 로고
    • Reference price and price perceptions: a comparison of alternative models
    • December
    • Niedrich, R.W., Sharma, S. and Wedell, D.H. (2001), “Reference price and price perceptions: a comparison of alternative models”, Journal of Consumer Research, Vol. 28, December, pp. 339-354.
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  • 14
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    • Romani, S. and Dalli, D. (2002), “Effects of the transition from lira to euro on buyers' product evaluations”, in Ed. Farhangmehr, M. (Ed.), Proceedings of the 31st European Marketing Academy (EMAC) Conference, May 28-31, Braga, Portugal.
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  • 15
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  • 17
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  • 18
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.