The Price Is Right…or is it? Demographic and category effects on consumer price knowledge

Journal of Product & Brand Management

Volumn 7, Issue 3, 1998, Pages 254-266

  Estelami, Hooman ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Demographics; Marketing communications; Pricing; Product costing; Product variety

Indexed keywords

EID: 84986108377     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429810222886     Document Type: Article

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