Altering perception through repositioning: An exercise in framing

Leisure Sciences

Volumn 27, Issue 3, 2005, Pages 241-261

  Kaczynski, Andrew T ^a   Havitz, Mark E ^a   McCarville, Ronald E ^a  

^a UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Benefits; Experiment; Framing; Marketing; Public sector; Repositioning

Indexed keywords

ATTITUDINAL SURVEY; OUTDOOR RECREATION; PERCEPTION; QUESTIONNAIRE SURVEY;

CANADA; NORTH AMERICA; WESTERN HEMISPHERE; WORLD;

EID: 19944419137     PISSN: 01490400     EISSN: None     Source Type: Journal    
DOI: 10.1080/01490400590930871     Document Type: Article

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