Communicating prevention: The effects of the keepin' it REAL classroom videotapes and televised PSAs on middle-school students' substance use

Journal of Applied Communication Research

Volumn 34, Issue 2, 2006, Pages 209-227

  Warren, Jennifer R ^a   Hecht, Michael L ^a,b   Wagstaff, David A ^a   Elek, Elvira ^a,c   Ndiaye, Khadidiatou ^a   Dustman, Patricia ^d   Marsiglia, Flavio F ^d  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b NIDA funded Drug Resistance Strategies Project

^c Drug Resistance Strategies Project (DRS)

^d ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Adolescents; Communication Based Activities; PSAs, Videotapes; Substance Use Prevention

Indexed keywords

EID: 33645063473     PISSN: 00909882     EISSN: 14795752     Source Type: Journal    
DOI: 10.1080/00909880600574153     Document Type: Article

References (71)

1. Allen, M., Bruflat, R., Fucilla, R., Kramer, M., McKellips, S., Ryan, D. J., & Spiegelhoff, M. (2000). Testing the persuasiveness of evidence: Combining narrative and statistical forms. Communication Research Reports, 17, 331-336.
2. Arizona Department of Education. (2004). 2000 October 1st Enrollment Figures by School, Gender and Ethnicity. Retrieved June 25, 2004 from http://www.ade.az.gov/researchpolicy/azenroll/1999-2000/default.asp
3. Atkin, C. (2001). Impact of public service advertising: Research evidence and effective strategies. Retrieved October 16, 2004, from Kaiser Family Foundation Web site: http://www.kff.org/entmedia/upload/13935_1.pdf
4. Atkin, C., & Schiller, L. (2002). Shouting to be heard: Public service advertising in a new media. Retrieved October 16, 2004, from Kaiser Family Foundation Web site: http://www.kff.org/entmedia/upload/13935_1.pdf
5. Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice-Hall.
6. Bandura, A. (1982). Self-efficacy mechanism in human agency. American Psychologist, 37, 122-147.
7. Barnett, L. A., Far, J. M., Mauss, A. L., & Miller, J. A. (1996). Changing perceptions of peer norms as a drinking reduction program for college students. Journal of Alcohol and Drug Education, 41, 39-63.
8. Botvin, G. J., Griffin, K. W., Diaz, T., & Ifill-Williams, M. (2001). Drug abuse prevention among minority adolescents: Posttest and one-year follow-up of a school-based preventive intervention. Prevention Science, 2, 1-13.
9. Botvin, G. J., Schinke, S. P., Epstein, J. A., & Diaz, T. (1994). Effectiveness of culturally focused and generic skills training approaches to alcohol and drug abuse prevention among minority youths. Psychology of Addictive Behaviors, 8, 116-127.
10. Botvin, G. J., Schinke, S. P., Epstein, J. A., Diaz, T., & Botvin, E. M. (1995). Effectiveness of culturally focused and generic skills training approaches to alcohol and drug abuse prevention among minority adolescents: Two-year follow-up results. Psychology of Addictive Behaviors, 9, 183-194.
11. Castro, F. G., Cota, M. K., & Vega, S. C. (1999). Health promotion in Latino populations: A socioculturel model for program planning, development, and evaluation. In R. M. Huff & M. V. Kline (Eds.), Promoting health in multicultural populations: A handbook for practitioners (pp. 137-168). Thousand Oaks, CA: Sage.
12. Cialdini, R., Reno, R., & Kallgren, C. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58, 1015-1026.
13. Clark, M. C., & Lester, J. (2000). The effect of video-based interventions on self-care. Western Journal of Nursing Research, 22, 895-911.
14. Cornfield, J. (1978). Randomization by group: A formal analysis. American Journal of Epidemiology, 108, 100-102.
15. Costantino, G., Malgady, R. G., & Rogler, L. H. (1988). Folk hero modeling therapy for Puerto Rican adolescents. Journal of Adolescence, 11, 155-165.
16. DeLamater, J., Wagstaff, D. A., & Havens, K. K. (2000). The impact of a culturally appropriate STD/AIDS education intervention on black male adolescents' sexual and condom use behavior. Health Education and Behavior, 27, 454-452.
17. Diggle, R. J., Liang, K.-Y., & Zeger, S. L. (1995). Analysis of longitudinal data. Oxford, UK: Clarendon Press.
18. Donohew, L., Lorch, E. P., & Palmgreen, P. (1991). Sensation seeking and targeting of televised anti-drug PSAs. In L. Donohew, H. E. Sypher, & W. J. Bukoski (Eds.), Persuasive communication and drug abuse prevention (pp. 209-226). Hillsdale, NJ: Lawrence Erlbaum.
19. Donohew, L., Palmgreen, P., & Lorch, E. P. (1998). Applications of a theoretic model of information exposure to health interventions. Human Communication Research, 24, 454-468.
20. Dusenbury, L. (2000). Family-based drug abuse prevention programs: A review. Journal of Primary Prevention, 20, 337-352.
21. Finn, K. V., Willert, J., & Marable, M. A. (2003, May). Alienation from school and easy access to drugs add up to more student drug use at school [Online version]. Educational Leadership: Special Edition on Creating Caring Schools, 50(6). Retrieved June 5, 2004 from http://www.ascd.org/portal/site/ ascd/
22. Flay, B. R., Phil, D., Koepke, D., Thomson, S. J., Santi, S., Best, J. A., & Brown, K. S. (1989). Six-year follow-up of the first Waterloo School smoking prevention trial. American Journal of Public Health, 79, 1371-1376.
23. Flynn, B. E., Worden, J. K., Seeker-Walker, R. H., Pire, P. L., Badger, G. J., Carpenter, H. H., et al. (1994). Mass media and school interventions for cigarette smoking prevention: Effects 2 years after completion. American Journal of Public Health, 84, 1148-1150.
24. Gosin, M., Dustman, P., Harthun, M., & Drapeau, A. (2003). Participatory action research: Creating an effective prevention curriculum for adolescents in the Southwest. Health Education Research: Theory and Practice, 18, 363-379.
25. Gosin, M., Marsiglia, F. F., & Hecht, M. L. (2003). keepin' it REAL: A drug resistance curriculum tailored to the strengths and needs of pre-adolescents of the Southwest. The Journal of Drug Education, 33, 119-142.
26. Gottfredson, D. C., & Wilson, D. B. (2003). Characteristics of effective school-based substance abuse prevention. Prevention Science, 4, 27-38.
27. Graham, J. W., Taylor, B. J., & Cumsille, P. E. (2001). Planned missingness data designs in the analysis of change. In L. M. Collins & A. Sayer (Eds.), New methods for the analysis of change (pp. 335-353). Washington, DC: American Psychological Association.
28. Harrington, N. G., Lane, D. R., Donohew, L., Zimmerman, R. S., Norling, G. R., An, J. H., et al. (2003). Persuasive skills for effective anti-drug messages. Communication Monographs, 70, 16-38.
29. Hecht, M. L., Corman, S. R., & Miller-Rassulo, M. (1993). An evaluation of the drug resistance project: A comparison of film versus live performance media. Health Communication, 5, 75-88.
30. Hecht, M. L., Marsiglia, F. F., Elek, E., Wagstaff, A. D., Kulis, S., Dustman, P., & Miller-Day, M. (2003). Culturally grounded substance use prevention: An evaluation of the keepin' it R. E. A. L. curriculum. Prevention Science, 4, 233-248.
31. Hecht, M. L., & Miller-Day, M. (in press). Drug resistance skills project: Using narrative theory to enhance adolescents' communication competence. Handbook of Health Communication.
32. Holleran, L. K., Reeves, L., Dustman, P., & Marsiglia, F. F. (2002). Creating culturally grounded videos for substance abuse prevention. Journal of Social Work Practice in the Addictions, 2, 55-78.
33. Huitema, B. E. (1980). The analysis of covariance and alternatives. New York: John Wiley & Sons.
34. Johnson, J., & Ettema, J. S. (1982). Positive images: Breaking stereotypes with children's television, Beverly Hills, CA: Sage.
35. Kar, S. B., Alcalay, R., Sx Alex, S. (2001). Health communication: A multicultural perspective. Thousand Oaks, CA: Sage.
36. Korn, E. L., & Graubard, B. I. (1999). Analysis of health surveys. New York: John Wiley & Sons.
37. LaVange, L. M., Koch, G. G., & Schwartz, T. A. (2001). Applying sample survey methods to clinical trials data. Statistics in Medicine, 20, 2609-2623.
38. Levin, S., Martin, M. W., McKenzie, T. L., & Delouise, A. C. (2002). Assessment of a pilot video's effect on physical activity and heart health for young children. Family and Community Health, 25(3), 10-17.
39. McAdams, D. (1993). Stories we live by: Personal myths and the making of the self. New York: William Morrow.
40. Miller, M., Hecht, M. L., & Stiff, J. (1998). An exploratory measure of engagement with live and film media. Journal of Illinois Speech and Theater, 44, 69-86.
41. Miller-Day, M., & Hecht, M. L. (2004). The REAL way to prevent substance abuse in America. Counselor: The Magazine for Addiction Professionals, 5, 33-36.
42. Miller-Rassulo, M., Alberts, J. K., Hecht, M. L., Krizek, R. L., & Trost, M. (2000). Adolescent relationships and drug abuse. New York: Erlbaum.
43. Milliken, G. A., & Johnson, D. E. (2002). Analysis of messy data, Volume III: Analysis of covariance. Boca Raton, FL: Chapman & Hall/CRC.
44. Morris, J. (2004, June 21). Substance abuse: To be effective antidrug ads should focus on thrill-seeking teens. Health and Medicine Week, 913-915.
45. O'Donnell, L. N., Doval, A. S., Duran, R., & O'Donnell, C. (1995). Video-based sexually transmitted disease patient education: Its impact on condom acquisition. American Journal of Public Health, 85, 817-822.
46. Peeler, C. M., Far, J., Miller, J., & Brigham, T. A. (2000). An analysis of the effects of a program to reduce heavy drinking among college students. Journal of Alcohol and Drug Education, 45, 39-54.
47. Pentz, M. A. (2003). Evidence-based prevention: Characteristics, impacts, and future directions. Journal of Psychoactive Drugs, SARC Supplement, 1, 143-152.
48. Pratkanis, A. R., & Greenwald, A. G. (1993). Consumer involvement, message attention, and the persistence of persuasive impact in a message-dense environment. Psychology and Marketing, 10, 321-332.
49. Primm, A. B., Cabot, D., Pettis, J., Vu, H. T., & Cooper, L. A. (2002). The acceptability of culturally-tailored depression education videotape to African Americans. Journal of the National Medical Association, 44, 1007-1016.
50. Roberto, A. J., Meyer, G., Johnson, A. J., & Atkin, C. K. (2000). Using the extended parallel process model to prevent firearm injury and death: Field experiment results of a video-based intervention. Journal of Communication, 50, 157-175.
51. Roye, C. F., & Hudson, M. (2003). Developing a culturally appropriate video to promote dual-method use by urban teens: Rationale and methodology. AIDS Education and Prevention, 15, 148-158.
52. Rubin, D. B. (1987). Multiple imputation for non-response in surveys. New York: John Wiley & Sons.
53. Rye, B. J. (1998). Impact of an AIDS prevention video on AIDS-related perceptions. The Canadian Journal of Human Sexuality, 7, 19-30.
54. Schafer, J. L. (2000). NORM: Multiple imputation of incomplete multivariate data under a normal model (Version 2.03) [Computer software]. Retrieved August 1, 2004 from http://www.stat.psu.edu/ ~jls/misoftwa.html
55. Simons-Morton, B. G., Donohew, L., & Crump, A. D. (1997). Health communication in the prevention of alcohol, tobacco, and drug use. Health Education and Behavior, 24, 544-554.
56. Skara, S., & Sussman, S. (2003). A review of 25 long-term adolescent tobacco and other drug use prevention program evaluations. Retrieved December 18, 2004 from http://www.sciencedirect.com
57. Solomon, M. Z., & Dejong, W. (1986). Recent sexually transmitted disease prevention efforts and their implications for AIDS health education. Health Education Quarterly, 13, 301-316.
58. Spitzberg, B. H., & Cupach, W. R. (1984). Interpersonal communication competence. Beverly Hills, CA: Sage.
59. Spitzberg, B. H., & Hecht, M. L. (1984). A component model of relational competence. Human Communication Research, 10, 575-600.
60. Stata Corporation. (2003). Stata statistical software (Release 8.0) [Computer software]. College Station, TX: Author.
61. Steinberg, L. (1996). Beyond the classroom: Why school reform has failed and what parents need to do. New York: Simon and Schuster.
62. Steinke, E. E. (2001). Use of videotaped interventions in research. Western Journal of Nursing Research, 23, 627-643.
63. Stephenson, M. T. (2003). Examining adolescents' responses to antimarijuana PSAs. Human Communication Research, 29, 343-370.
64. Substance Abuse and Mental Health Services Administration. (2004). SAMHSA model programs. Retrieved December 6, 2004, from http://modelprograms.samhsa. gov/template_cf.cfm? page =model_list#gl
65. Sussman, S., Dent, C. W., Burton, D., Stacy, A. W., & Flay, B. R. (1995). Developing school-based tobacco use prevention and cessation programs. Thousand Oaks, CA: Sage.
66. Tobler, N. S., Roona, M. R., Ochshorn, P., Marshall, D. G., Streke, A. V., & Stackpole, K. M. (2000). School-based adolescent drug prevention programs: 1998 meta-analysis. Journal of Primary Prevention, 20, 275-336.
67. Tobler, N. S., & Stratton, H. H. (1997). Effectiveness of school-based drug prevention programs: A meta-analysis of the research. Journal of Primary Prevention, 18, 71-128.
68. U.S. Department of Health and Human Services. (1991). Healthy people 2000: National health promotion and disease prevention objectives (DHHS Publication No. PHS 91-50212). Washington, DC: U.S. Government Printing Office.
69. Werch, C., Pappas, D., Carlson, J., DiClemente, C., Chally, P., & Sinder, J. (2000). Results of a social norm intervention to prevent binge drinking among first-year residential college students. Journal of American College Health, 49, 85-92.
70. White, H. (1981). The value of narrativity in the presentation of reality. In W. J. T. Mitchell (Ed.), On narrative (pp. 1-23). Chicago: The University of Chicago Press.
71. Yeaton, W. H., & Sechrest, L. (1981). Critical dimensions in the choice and maintenance of successful treatments: Strength, integrity, and effectiveness. Journal of Counseling and Clinical Psychology, 49, 156-167.