Testing the persuasiveness of evidence: Combining narrative and statistical forms

Communication Research Reports

Volumn 17, Issue 4, 2000, Pages 331-336

  Allen, Mike ^a   Bruflat, Rebecca ^b   Fucilla, Renée ^a   Kramer, Michael ^c   McKellips, Steve ^a   Ryan, Daniel J ^d   Spiegelhoff, Marieke ^e  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

^d TEXAS A AND M UNIVERSITY   (United States)

^e WINONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85068270051     PISSN: 08824096     EISSN: 17464099     Source Type: Journal    
DOI: 10.1080/08824090009388781     Document Type: Article

References (8)

1. Allen, M., and Preiss, R., 1997. Comparing the persuasiveness of narrative and statistical evidence using meta‐analysis. Communication Research Reports, 14: 125–131.
2. Hale, J., Mongeau, P., and Thomas, R., 1991. Cognitive processing of one‐ and two‐sided persuasive message. Western Journal of Communication, 55: 380–389.
3. Hunter, J., 1980. “ Factor analysis ”. In Multivariate techniques in human communication research, Edited by: Monge, P., and Cappella, J., 229–259. Orlando, FL: Academic Press.
4. Kopfman, J., Smith, S., Yun, J., and Hodges, A., 1998. Affective and cognitive reactions to narrative versus statistical evidence organ donation messages. Journal of Applied Communication Research, 26: 279–300.
5. Levine, T., and McCroskey, J., 1990. Measuring trait communication apprehension: A test of rival measurement models of the PRCA‐24. Communication Monographs, 57: 62–71.
6. O'Keefe, D., 1998. Justification explicitness and persuasive effect: A meta‐analytic review of the effects of varying support articulation in persuasive messages. Argumentation and Advocacy, 35: 61–75.
7. Reinard, J., 1988. The empirical study of the persuasive effects of evidence: The status after fifty years of research. Human Communication Research, 15: 3–59.
8. Reinard, J., 1998. “ The persuasive effects of testimonial assertion evidence ”. In Persuasion: Advances through meta‐analysis, Edited by: Allen, M., and Preiss, R., 69–86. Cresskill, NJ: Hampton Press.