Strategic impact of new product development on export involvement

European Journal of Marketing

Volumn 40, Issue 1-2, 2006, Pages 44-60

  Lim, Jeen Su ^a   Sharkey, Thomas W ^a,c,d   Heinrichs, John H ^b  

^a UNIVERSITY OF TOLEDO   (United States)

^b WAYNE STATE UNIVERSITY   (United States)

^c UNIVERSITY OF TOLEDO   (United States)

^d College of Business ^*

Author keywords

Competitive advantage; Export markets; International business; Product development; Production cycle

Indexed keywords

EID: 31644449077     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610637301     Document Type: Article

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