Japanese product development strategies

Journal of Business and Industrial Marketing

Volumn 13, Issue 2, 1998, Pages 132-154

  Jacobs, Laurence ^a   Herbig, Paul ^b  

^a UNIVERSITY OF HAWAII   (United States)

^b TEXAS A M INTERNATIONAL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0011662275     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629810213351     Document Type: Article

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