Surface-Structure Transformations and Advertising Slogans: The Case for Moderate Syntactic Complexity

Psychology and Marketing

Volumn 19, Issue 7-8, 2002, Pages 595-619

  Bradley, Samuel D ^a   Meeds, Robert ^b  

^a Department of Molecular Biology and Genetics   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141976839     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10027     Document Type: Review

References (41)

1. Anderson, R. E., & Jolson, M. A. (1980). Technical wording in advertising: Implications for market segmentation. Journal of Marketing, 44, 57-66.
2. Batra, R., & Ray, M. L. (1983). Advertising situations: The implications of differential involvement and accompanying affect responses. In R. J. Harris (Ed.), Information processing research in advertising (pp. 127-151), Hillsdale, NJ: Erlbaum.
3. Berwick, R. C., & Weinberg, A. S. (1983). The role of grammars in models of language use. Cognition, 13, 1-61.
4. Bresnan, J. (1978). A realistic transformational grammar. In M. Halle, J. Bresnan, & G. A. Miller (Eds.), Linguistic theory and psychological reality (pp. 1-59). Cambridge, MA: MIT Press.
5. Britton, B. K., Glynn, S. M., Meyer, B. J., & Penland, M. J. (1982). Effects of text structure on use of cognitive capacity during reading. Journal of Educational Psychology, 74, 51-61.
6. Cacioppo, J. T., Petty, R. E., & Morris, K. J. (1983). Effects of need for cognition on message evaluation, recall, and persuasion. Journal of Personality and Social Psychology, 45, 805-818.
7. Carroll, D. W. (1999). Psychology of language. (3rd ed.). Pacific Grove, CA: Brooks/Cole.
8. Chamblee, R., Gilmore, R., Thomas, G., & Soldow, G. (1993). When copy complexity can help ad readership. Journal of Advertising, 33, 23-28.
9. Chomsky, N. (1957). Syntactic structures. The Hague: Mouton.
10. Chomsky, N. (1965). Aspects of the theory of syntax. Cambridge, MA: MIT Press.
11. Chomsky, N. (1968). Language and mind. New York: Harcourt Brace Jovanovich.
12. Chomsky, N. (1976). Conditions on rules of grammar. Linguistic Analysis, 2, 303-351.
13. Chomsky, N. (1980). Rules and representations. New York: Columbia University Press.
14. Chomsky, N. (1981). Lectures on government and binding. Dordecht: Foris.
15. Cooper, E. H., & Pantle, A. J. (1967). The total-time hypothesis in verbal learning. Psychological Bulletin, 68, 221-234.
16. Cox, D. S., & Cox, A. D. (1988). What does familiarity breed? Complexity as a moderator of repetition effects in advertising evaluation. Journal of Consumer Research, 15, 111-116.
17. Fodor, J. A., Bever, T. G., & Garrett, M. F. (1974). The psychology of language: An introduction to psycholinguistics and generative grammar. New York: McGraw-Hill.
18. Fodor, J. A., & Garrett, M. F. (1967). Some syntactic determinants of sentential complexity. Perception and Psychophysics, 2, 289-296.
19. Gough, P. B. (1965). The verification of sentences. Journal of Learning and Verbal Behavior, 5, 107-111.
20. Harris, R. J., Dubitsky, T. M., & Bruno, K. J. (1983) Psycholinguistic studies of misleading advertising (pp. 127-151). In R. J. Harris (Ed.), Information processing research in advertising. Hillsdale, NJ: Erlbaum.
21. Lang, A. (2000). The limited capacity model of mediated message processing. Journal of Communication, 50, 46-70.
22. Lombardi, L., & Potter, M. C. (1992). The regeneration of syntax in short term memory. Journal of Memory and Language, 31, 713-733.
23. Lowrey, T. M. (1998). The effects of syntactic complexity on advertising persuasiveness. Journal of Consumer Psychology, 7, 187-206.
24. Macklin, M. C., Bruvold, N. T., & Shea, C. L. (1985). Is it always as simple as "Keep it simple!"? Journal of Advertising, 14, 28-35.
25. McDaniel, M. A. (1981). Syntactic complexity and elaborative processing. Memory & Cognition, 9, 487-495.
26. McMahon, L. (1963). Grammatical analysis as part of understanding a sentence. Unpublished doctoral dissertation, Harvard University, Cambridge, MA.
27. Meeds, R. (1999, March). The effects of technical language and sentence level context on consumers' processing of ad copy for high-tech products. Paper presented at the American Academy of Advertising Conference, Albuquerque, NM.
28. Miller, G. A. (1962). Some psychological studies of grammar. American Psychologist, 17, 748-762.
29. Miller, G. A. (1991). The science of words. New York: Scientific American.
30. Miller, G. A., & McKean, K. A. (1964). A Chronometric study of some relations between sentences. Quarterly Journal of Experimental Psychology, 16, 297-308.
31. Petty, R. E., & Cacioppo, J. T. (1979). Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. Journal of Personality and Social Psychology, 37, 1915-1926.
32. Petty, R. E., Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer.
33. Petty, R. E., Cacioppo, J. T., & Kasmer, J. A. (1988). The role of affect in the elaboration likelihood model of persuasion. In L. Donohew, H. E. Syphher, & E. T. Higgins (Eds.), Communication, social cognition, and affect (pp. 117-146). Hillsdale, NJ: Erlbaum.
34. Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10, 135-146.
35. Potter, M. C., & Lombardi, L. (1990). Regeneration in the short-term recall of sentences. Journal of Memory and Language, 29, 633-654.
36. Potter, M. C., & Lombardi, L. (1998). Syntactic priming in immediate recall of sentences. Journal of Memory and Language, 38, 265-282.
37. Sachs, J. S. (1974). Memory in reading and listening to discourse. Memory and Cognition, 2, 95-100.
38. Savin, H. B., & Perchonock, E. (1965). Grammatical structure and the immediate recall of English sentences. Journal of Learning and Verbal Behavior, 4, 348-353.
39. Slobin, D. (1966). Grammatical transformations and sentence comprehension in childhood and adulthood. Journal of Learning and Verbal Behavior, 5, 219-227.
40. Thorson, E., Reeves, B., & Schleuder, J. (1985). Message complexity and attention to television. Communication Research, 12, 427-454.
41. Walker, E., Gough, P., & Wall, R. (1968). Grammatical relations and the search of sentences in immediate memory. Proceedings of the Midwestern Psychological Association.