Surface-Structure Transformations and Advertising Slogans: The Case for Moderate Syntactic Complexity

Psychology and Marketing

Volumn 19, Issue 7-8, 2002, Pages 595-619

  Bradley, Samuel D ^a   Meeds, Robert ^b  

^a 336 Kennedy Hall ^*  (United States)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141976839     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10027     Document Type: Review

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