The use of marketing research and intelligence in strategic planning: Key issues and future trends

Marketing Intelligence & Planning

Volumn 19, Issue 4, 2001, Pages 245-253

  Tan Tsu Wee, Thomas ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Decision making; Market intelligence; Market research; Strategic management; Trends

Indexed keywords

EID: 84986099520     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005555     Document Type: Review

References (8)

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3. Esomar Newsbrief (1998b), Monthly Newsletter of the European Society for Opinion and Marketing Research, April.
4. Ettorre, B. (1995), “Managing competitive intelligence”, Management Review, October, pp. 15-19.
5. Malhotra, N. (1996), Marketing Research, An Applied Orientation, Prentice-Hall, Englewood Cliffs, NJ.
6. Research Magazine (1998), Publication of the Market Research Society, London, October, pp. 12-14.
7. Sammon, W.L., Kurland, M.A. and Shitalnib, R. (1984), Business Competitive Intelligence: Methods for Collecting, Organizing and Using Information, John Wiley, New York, NY.
8. Zikmund, W.G. (1996), Exploring Marketing Research, The Dryden Press, Fort Worth, TX.