The impact of pharmaceutical direct advertising: Opportunities and obstructions

Health Marketing Quarterly

Volumn 15, Issue 4, 1998, Pages 89-101

  Pinto, Mary Beth ^a   Pinto, Jeffrey K ^b   Barber, Joseph C ^c  

^a MERCYHURST COLLEGE   (United States)

^b Department of Management Information Systems   (United States)

^c Children s Health Care Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; AMBULATORY CARE; ARTICLE; CAPITATION FEE; COMMERCIAL PHENOMENA; DRUG COST; DRUG INDUSTRY; ECONOMICS; EVALUATION; FINANCIAL MANAGEMENT; HEALTH INSURANCE; MEDICAL FEE; METHODOLOGY; PRESCRIPTION; UNITED STATES; UTILIZATION REVIEW;

ADVERTISING; CAPITATION FEE; COMMERCE; DRUG COSTS; DRUG INDUSTRY; EVALUATION STUDIES; FEE-FOR-SERVICE PLANS; MANAGED CARE PROGRAMS; MARKETING OF HEALTH SERVICES; OFFICE VISITS; PRESCRIPTIONS, DRUG; UNITED STATES;

EID: 0031609784     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v15n04_06     Document Type: Article

References (10)

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2. American Academy of Pediatrics, (1995), A Pediatrician’s Guide to Managed Care. Elk Grove Village, IL: American Academy of Pediatrics.
3. Arens, W. F. and C. L. Bovee (1994), Contemporary Advertising. 5th edition, Burr Ridge, IL: Irwin.
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10. Wilke, M., (1997), “Ad fever sweeps healthcare industry,” Advertising Age Jan. 13, pp. 17-19.