Effects of direct-to-consumer advertising of pharmaceutical products on college students

Health Marketing Quarterly

Volumn 17, Issue 2, 1999, Pages 19-29

  Burak, Lydia J ^a   Damico, Amy ^b  

^a BRIDGEWATER STATE UNIVERSITY   (United States)

^b ENDICOTT COLLEGE   (United States)

Author keywords

College students; Drug advertising; Pharmaceuticals

Indexed keywords

NON PRESCRIPTION DRUG;

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; CONSUMER; FEMALE; HUMAN; MALE; PRESCRIPTION; PSYCHOLOGICAL ASPECT; PUBLICATION; QUESTIONNAIRE; SELF MEDICATION; STATISTICS; STUDENT; UNITED STATES; UNIVERSITY; UTILIZATION REVIEW;

ADOLESCENT; ADULT; ADVERTISING; CONSUMER PARTICIPATION; DRUGS, NON-PRESCRIPTION; FEMALE; HUMANS; MALE; PERIODICALS; PRESCRIPTIONS, DRUG; QUESTIONNAIRES; SELF MEDICATION; STUDENTS; UNITED STATES; UNIVERSITIES;

EID: 0033289712     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v17n02_03     Document Type: Article

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