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Volumn 15, Issue 2, 1998, Pages 111-124

Is lifestyle an important factor in the purchase of OTC drugs by the elderly?

Author keywords

Consumer behaviour; Consumer marketing; Lifestyles; Market segmentation; Older consumers; Pharmaceuticals

Indexed keywords


EID: 0348228081     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810210304     Document Type: Article
Times cited : (20)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.