Idea generation in new product development through business environmental scanning: The case of XCar

Marketing Intelligence and Planning

Volumn 23, Issue 7, 2005, Pages 688-704

  Kohn, Kamilla ^a  

^a CHALMERS UNIVERSITY OF TECHNOLOGY   (Sweden)

Author keywords

Automotive industry; Information research; Marketing information; Product development

Indexed keywords

EID: 28844448265     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510630212     Document Type: Article

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