Theory of alliances: Partnership and partner characteristics

Journal of Nonprofit and Public Sector Marketing

Volumn 11, Issue 1, 2003, Pages 41-57

  Iyer, Easwar ^a  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

Alliance theory; Alliances; Partner characteristrics; Partnership characteristics

Indexed keywords

EID: 28144458209     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v11n01_04     Document Type: Article

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