Marketing alliances between non-profits and businesses: Changing the public's attitudes and intentions towards the cause

Journal of Nonprofit and Public Sector Marketing

Volumn 7, Issue 4, 2000, Pages 33-44

  Nowak, Linda I ^a   Washburn, Judith H ^b  

^a SONOMA STATE UNIVERSITY   (United States)

^b BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

Alliances; Cause marketing; Consumer support; Corporate sponsorships; Donations; Non profits

Indexed keywords

EID: 33745681736     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v07n04_04     Document Type: Article

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