Subliminal anchoring: Judgmental consequences and underlying mechanisms

Organizational Behavior and Human Decision Processes

Volumn 98, Issue 2, 2005, Pages 133-143

  Mussweiler, Thomas ^a,b   Englich, Birte ^b  

^a UNIVERSITY OF COLOGNE   (Germany)

^b UNIVERSITY OF WÜRZBURG   (Germany)

Author keywords

Anchoring; Assimilation; Comparison; Heuristics; Selective accessibility

Indexed keywords

EID: 27744548621     PISSN: 07495978     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.obhdp.2004.12.002     Document Type: Article

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