Framing, Loss Aversion, and Mental Accounting

Blackwell Handbook of Judgment and Decision Making

Volumn , Issue , 2008, Pages 379-398

  Soman, Dilip ^a  

^a UNIVERSITY OF TORONTO   (Canada)

Author keywords

Decision makers; Framing; Mental accounting; Prospect theory; Researchers

Indexed keywords

EID: 27544448401     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9780470752937.ch19     Document Type: Chapter

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