Introduction and performance of store brands

Management Science

Volumn 41, Issue 6, 1995, Pages 957-978

  Raju, Jagmohan S ^a   Sethuraman, Raj ^a   Dhar, Sanjay K ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

FORECASTING; GAME THEORY; LABELS; MATHEMATICAL MODELS; OPERATIONS RESEARCH; RETAIL STORES; SENSITIVITY ANALYSIS;

CROSS-PRICE SENSITIVITY; DISTRIBUTION CHANNELS; NEW PRODUCT INTRODUCTION; PRICING; PRIVATE LABELS; PRODUCT CATEGORY; RETAILING; STORE BRANDS;

MARKETING;

EID: 0029318872     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.41.6.957     Document Type: Article

References (0)