Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store data

Journal of Marketing Research

Volumn 42, Issue 3, 2005, Pages 368-379

  Chintagunta, Pradeep K ^a   Dubé, Jean Pierre ^b  

^a Department of Marketing ^*  (United States)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24344489521     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.2005.42.3.368     Document Type: Article

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