The recoverability of segmentation structure from store-level aggregate data

Journal of Marketing Research

Volumn 41, Issue 3, 2004, Pages 351-364

  Bodapati, Anand V ^a   Gupta, Sachin ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b The Samuel Curtis Johnson Graduate School of Management   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4344677338     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.3.351.35988     Document Type: Review

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