Attitudes of US doctors and dentists towards advertising: a comparative study

International Journal of Advertising

Volumn 20, Issue 3, 2001, Pages 341-359

  Yavas, Ugur ^a   Riecken, Glen ^b  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

^b GEORGIA SOUTHERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21344442938     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104897     Document Type: Article

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