Yellow pages advertising by physicians

Marketing Health Services

Volumn 16, Issue 1, 1996, Pages 45-50

  Butler, Daniel D ^a   Abernethy, Avery M ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; DECISION MAKING; DEMOGRAPHY; GENERAL PRACTICE; HEALTH MAINTENANCE ORGANIZATION; HEALTH SURVEY; INFORMATION PROCESSING;

ADULT; ADVERTISING; ATTITUDE OF HEALTH PERSONNEL; ATTITUDE TO HEALTH; CONSUMER SATISFACTION; DIRECTORIES; HUMANS; PHYSICIANS; QUESTIONNAIRES; REFERRAL AND CONSULTATION; TELEPHONE; UNITED STATES;

EID: 3743119678     PISSN: 10941304     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (15)

1. Bitner, Mary Jo (1990), "Evaluating Service Encounters: The Effects of Physical Surrounding and Employee Responses," Journal of Marketing, 54 (April), 69-82.
2. Butler, Daniel D. and Avery M. Abernethy (1994), "Information Consumers Seek From Ads: Are There Differences Between Services and Products?" Journal of Professional Services Marketing, 10 (2), 75-92.
3. "Changing Referral Patterns" (1993). Chicago: Blue Cross/Blue Shield Association.
4. Cobb-Walgren, Cathy J. and Pyatibha A. Dabholkar (1992), "The Value of Physician Advertising in the Yellow Pages: Does the Doctor Know Best?" Journal of Health Care Marketing, 12 (March), 55-64.
5. Freiden, Jon B. and Ronald E. Goldsmith (1989) "Prepurchase Information-Seeking for Professional Services," Journal of Services Marketing, 3 (Winter), 45-55.
6. Hite, Robert, Joseph A. Bellizzi, and David M. Andrus (1988), "Consumer Versus Dentist Attitudes Toward Dental Services Advertising," Journal of Health Care Marketing, 8 (March), 30-8.
7. Jensen, Joyce and Ned Miklovic (1986), "Consumers Turn to Yellow Pages When Making Healthcare Choices," Modern HealthCare (June 20), 40-2.
8. King, Karen Whitehall and James E. Haefner (1988), "An Investigation of the External Physician Search Process," Journal of Health Care Marketing, 8 (June), 4-13.
9. McDaniel, Stephen W., L. Murphy Smith and Katherine Smith (1986), "The Status of Physician Advertising," Journal of Professional Services Marketing, 2 (Fall/Winter), 131-45.
10. Morrison, Patrick J. and Jyotika Ramaprasad (1990), "Consumer Information Needs and Preferences for Sources of Information About Health Care Services," in Proceedings of the American Academy of Advertising, RC48.
11. National Yellow Pages Monitor (1995), "National NYPM Ratings Report - 1995 Release." San Francisco: NYPM.
12. "Physician/Surgeon Media Performance for New York Markets" (1995). San Francisco: Active Intermedia Measurement.
13. Smith, Mickey C. (1985), "Contents of Hospital Advertisements in the Yellow Pages," Journal of Health Care Marketing, (Spring), 29-36.
14. "Survey Shows High Spending On Yellow Page Ads," Medical Economics for Surgeons, September 1991, REP 822.
15. U.S. Bureau of the Census (1994), Current Population Report, No. 32, U.S. Statistical Abstract. Washington, DC: U.S. Government Printing Office.