Accountant Yellow Pages Advertising: Current Practice and Consumer Desires

Journal of Professional Services Marketing

Volumn 16, Issue 1, 1998, Pages 159-173

  Abernethy, Avery M ^a   Butler, Daniel D ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85011480739     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v16n01_09     Document Type: Article

References (17)

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3. The CPA Letter (1990), (August), 3.
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5. Fletcher, Alan D. (1991), Target Marketing Through the Yellow Pages, Yellow Pages Publishers Association, Troy Michigan.
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12. National Yellow Pages Monitor (1992), “National NYPM Ratings Report-1992 Release,” San Francisco, CA.
13. Ott, Richard L., David Andrus and Penney Ainsworth (1991), “Perceptions of Accountant Advertisements,” The CPA Journal, 61 (December), 74-75.
14. Peacock, Eileen, Sandra Pelfrey and Sherman Folland (1988), “Advertising by Accountants: An Update,” The CPA Journal, 58 (December), 86-90.
15. Scott, Richard A, and Donna H. Rudderrow (1983), “Advertising by Accountants: How Clients and Practitioners Feel About It,'' The Practical Accountant, 16 (April), 71-6.
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17. U.S. Statistical Abstract, Bureau of Census, Current Population Report, No. 32.