Health care marketing: Doctors to patients and hospitals to doctors

Journal of Hospital Marketing

Volumn 11, Issue 1, 1996, Pages 65-80

  Paul III, D P ^a   Honeycutt E D , Jr ^a  

^a OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; DOCTOR PATIENT RELATION; HEALTH SERVICE; HOSPITAL PLANNING; MARKETING; PRIORITY JOURNAL; RESEARCH;

ADVERTISING; CONSUMER SATISFACTION; FEES, MEDICAL; HEALTH SERVICES RESEARCH; HOSPITAL-PATIENT RELATIONS; HOSPITAL-PHYSICIAN RELATIONS; MANAGED CARE PROGRAMS; MARKETING OF HEALTH SERVICES; MEDICAL STAFF, HOSPITAL; PHYSICIAN-PATIENT RELATIONS; PROFESSIONAL PRACTICE LOCATION; UNITED STATES;

EID: 0029807476     PISSN: 08837570     EISSN: None     Source Type: Journal    
DOI: 10.1300/J043v11n01_06     Document Type: Article

References (0)