An empirical analysis of consumers' attitudes toward optometrist advertising

Health Marketing Quarterly

Volumn 15, Issue 3, 1998, Pages 45-59

  Moser, H Ronald ^a   Reed, Lana Ferrell ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; AGE; AGED; ARTICLE; ATTITUDE TO HEALTH; CONSUMER; DEMOGRAPHY; ECONOMIC ASPECT; ECONOMICS; FINANCIAL MANAGEMENT; HUMAN; INFORMATION SERVICE; MIDDLE AGED; OPTOMETRY; STANDARD; STATISTICS; UNITED STATES;

ADULT; ADVERTISING; AGE FACTORS; AGED; ATTITUDE TO HEALTH; CONSUMER SATISFACTION; DEMOGRAPHY; ECONOMIC COMPETITION; HUMANS; INFORMATION SERVICES; MARKETING OF HEALTH SERVICES; MIDDLE AGED; OPTOMETRY; UNITED STATES;

EID: 0031616019     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v15n03_03     Document Type: Article

References (17)

1. Begun, J. W., and Lippincott, R. C., 1987. The Origins and Resolution of Interoccupational Conflict. Work and Occupations, August:382
2. 1995. 1994 Advertising Review. Medical Marketing & Media, April:48–56.
3. 1993. Health-Care Advertising Review:The Specialty Markets Mixed Performance in Multiple Markets (1994). Medical Marketing & Media, April:36–40.
4. Mackintosh, D. R., and Frey, S., 1978. The Prices of Prescription Eyeglasses Under Advertising Restraints. Journal of Consumer Affairs, 12(6):323–32.
5. Bennett, I., 1988. State Of the Ophthalmic Industry, Advisory Enterprises.
6. State Of the Ophthalmic Industry
7. Parker, P. M., 1995. Sweet Lemons:Illusory Quality, Self-deceivers, Advertising, and Price. Journal of Marketing Research, August:291–307.
8. 1994. Midyear 1994 Healthcare Advertising Review:The Specialty Markets Spending Drops In Most Markets. Medical Marketing & Media, October:42
9. 1993. Health-Care Advertising Review:. The Specialty Markets Mixed Performance in Multiple Markets,:36–40.
10. Foresight Pays Off For Sunglass Hut. 1988. Chain Store Age Executive, January:126
11. Haas-Wilson, D., 1987. Tying Requirements In Markets With Many Sellers:The Contact Lens Industry. The Review of Economics and Statistics, February:170–171.
12. Muirhead, G., 1993. Large Eye Care Displays Let Customer See It All. Drug Topics, November 22:79
13. Smith, S. L., 1991. In The Blink Of An Eye. Occupational Hazards, June:27
14. Parker. 291–307.
15. 1995. 1994 Advertising Review,:48–56.
16. Hite, R. E., 1982. An Empirical Analysis of Consumers' Attitudes Toward Accountants, Attorneys, and Physicians with Respect to Advertising Professional Services, Doctoral Dissertation University of Arkansas.
17. Miller, J. A., and Waller, R., 1979. Health Care Advertising:Consumer vs. Physician Attitudes. Journal of Advertising, Fall:20–29.