Media Advertising Usage by Professionals: What We Know 20 Years Later

Journal of Professional Services Marketing

Volumn 16, Issue 1, 1998, Pages 107-122

  Becker, Boris W ^a  

^a OREGON STATE UNIVERSITY   (United States)

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EID: 68949133775     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v16n01_06     Document Type: Article

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