Competing for patients and profit

Marketing Health Services

Volumn 16, Issue 2, 1996, Pages 30-37

  Yavas, Ugur ^a   Shemwell, Donald J ^a  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COST CONTROL; HOSPITAL; HOSPITAL MANAGEMENT; PATIENT SATISFACTION; PROFIT; REVIEW; UTILIZATION REVIEW;

ECONOMIC COMPETITION; HEALTH SERVICES RESEARCH; HOSPITAL ADMINISTRATION; INCOME; MARKETING OF HEALTH SERVICES; UNITED STATES;

EID: 0029843131     PISSN: 10941304     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (5)

1. Dolinsky, Arthur L. (1991), "Considering the Competition in Strategy Development: An Extension of Importance-Performance Analysis," Journal of Health Care Marketing, 11(1), 31-6.
2. Gordon, Suzanne and Ellen D. Baer (1995), Managed Care, Unmanaged Pain: Keeping Quiet on the 'Tough Choices'," Los Angeles Times, (January 24), 7.
3. Hawes, Jon M. and C.P. Rao (1985), "Using Importance-Performance Analysis to Develop Health Care Marketing Strategies," Journal of Health Care Marketing, 5 (4), 19-25.
4. Lynch, James and Drue Schuler (1990), "Consumer Evaluation of the Quality of Hospital Services From an Economics of Information Perspective," Journal of Health Care Marketing, 10 (2), 16-22.
5. Martilla, John A. and John C. James (1977), "Importance-Performance Analysis," Journal of Marketing, 41 (1), 77-9.