Branding to compete: Applications to textiles and apparel

Journal of Textile and Apparel, Technology and Management

Volumn 4, Issue 3, 2005, Pages

  Bruer, Shanna M ^a   Cassill, Nancy ^a   Jones, Michelle ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Branding; Competitive strategies; Differentiation; Private label; Textile and apparel industry

Indexed keywords

BRANDING; BUSINESS STRATEGY; COMPETITIVENESS; TEXTILE-CLOTHING INDUSTRY;

EID: 21244436837     PISSN: 15330915     EISSN: 15330915     Source Type: Journal    
DOI: None     Document Type: Review

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