Opportunities in the international textile and apparel marketplace for niche markets

Journal of Fashion Marketing and Management

Volumn 8, Issue 1, 2004, Pages 41-57

  Parrish, Erin Dodd ^a   Cassill, Nancy L ^b   Oxenham, William ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

International trade; Marketing strategy; Niche marketing; Textile industry; United States of America

Indexed keywords

BUYING; MARKET; MARKETING; MODEL; NICHE MARKET; TEXTILE INDUSTRY;

EID: 1842782506     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020410518682     Document Type: Article

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