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Volumn 11, Issue 1, 2004, Pages 37-53

Vertical Product Differentiation and Advertising

Author keywords

Advertising; Duopoly; Product Differentiation

Indexed keywords


EID: 1542403745     PISSN: 13571516     EISSN: None     Source Type: Journal    
DOI: 10.1080/1357151032000172228     Document Type: Review
Times cited : (8)

References (15)
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  • 3
    • 0030525647 scopus 로고    scopus 로고
    • Brands' quality levels, prices, and advertising outlays: Empirical evidence on signals and information costs
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    • Caves, R.E.1    Greene, D.P.2
  • 6
    • 49249146395 scopus 로고
    • Price competition, quality and income disparities
    • Gabszewicz, J.J. and Thisse, J.-F. (1979) Price competition, quality and income disparities, Journal of Economic Theory, 20(3), pp. 340-359.
    • (1979) Journal of Economic Theory , vol.20 , Issue.3 , pp. 340-359
    • Gabszewicz, J.J.1    Thisse, J.-F.2
  • 7
    • 0001400146 scopus 로고
    • Entry (and exit) in a differentiated industry
    • Gabszewicz, J.J. and Thisse, J.-F. (1980) Entry (and exit) in a differentiated industry, Journal of Economic Theory, 22(3), pp. 327-338.
    • (1980) Journal of Economic Theory , vol.22 , Issue.3 , pp. 327-338
    • Gabszewicz, J.J.1    Thisse, J.-F.2
  • 8
    • 0033466354 scopus 로고    scopus 로고
    • Good vs. bad characteristics in vertical differentiation
    • Garella, P.G. and Lambertini, L. (1999) Good vs. bad characteristics in vertical differentiation, Economics Letters, 65(2), pp. 245-248.
    • (1999) Economics Letters , vol.65 , Issue.2 , pp. 245-248
    • Garella, P.G.1    Lambertini, L.2
  • 9
    • 0001814815 scopus 로고
    • Informative advertising and differentiated products
    • Grossman, G.M. and Shapiro, C. (1984) Informative advertising and differentiated products, Review of Economic Studies, 51(1), pp. 63-79.
    • (1984) Review of Economic Studies , vol.51 , Issue.1 , pp. 63-79
    • Grossman, G.M.1    Shapiro, C.2
  • 10
    • 0002860654 scopus 로고
    • Stability in competition
    • Hotelling, H. (1929) Stability in competition, Economic Journal, 39(153), pp. 41-57.
    • (1929) Economic Journal , vol.39 , Issue.153 , pp. 41-57
    • Hotelling, H.1
  • 12
    • 0032330711 scopus 로고    scopus 로고
    • Informative advertising competition
    • 1998
    • LeBlanc, G. (1996) Informative advertising competition, Journal of Industrial Economics, 1998, 46(1), pp. 63-77.
    • (1996) Journal of Industrial Economics , vol.46 , Issue.1 , pp. 63-77
    • Leblanc, G.1
  • 13
    • 0032410017 scopus 로고    scopus 로고
    • A dynamic model of advertising and product differentiation
    • Piga, C. (1998) A dynamic model of advertising and product differentiation, Review of Industrial Organization, 13(5), pp. 509-522.
    • (1998) Review of Industrial Organization , vol.13 , Issue.5 , pp. 509-522
    • Piga, C.1
  • 14
    • 0001626249 scopus 로고
    • Sequential location among firms with foresight
    • Prescott, E.C. and Visscher, M. (1977) Sequential location among firms with foresight, Bell Journal of Economics, 8(12), pp. 378-393.
    • (1977) Bell Journal of Economics , vol.8 , Issue.12 , pp. 378-393
    • Prescott, E.C.1    Visscher, M.2
  • 15
    • 84910319124 scopus 로고
    • Relaxing price competition through product differentiation
    • Shaked, A. and Sutton, J. (1982) Relaxing price competition through product differentiation, Review of Economic Studies, 49(1), pp. 3-13.
    • (1982) Review of Economic Studies , vol.49 , Issue.1 , pp. 3-13
    • Shaked, A.1    Sutton, J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.