Understanding corporate B2B web sites' effectiveness from North American and European perspective

Industrial Marketing Management

Volumn 34, Issue 5, 2005, Pages 420-429

  Chakraborty, Goutam ^a   Srivastava, Prashant ^a   Warren, David L ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b NONE   (United States)

Author keywords

B2B; Corporate web site; Informativeness; Internet; Multinational; Quality of information; Usability; Web site effectiveness

Indexed keywords

EID: 20344372636     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.09.008     Document Type: Article

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