Academics, practitioners and qualitative market research

Qualitative Market Research: An International Journal

Volumn 1, Issue 2, 1998, Pages 69-76

  Catterall, Miriam ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Focus groups; Market research; Market research companies; Marketing concepts

Indexed keywords

EID: 0009049383     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759810214244     Document Type: Review

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