Implementing international qualitative research: Techniques and obstacles

Qualitative Market Research: An International Journal

Volumn 3, Issue 3, 2000, Pages 158-164

  Zimmerman, Alan S ^a   Szenberg, Michael ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b PACE UNIVERSITY   (United States)

Author keywords

Implementation; International marketing; Market research; Marketing strategy; National cultures; Qualitative techniques

Indexed keywords

EID: 84986146078     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750010333906     Document Type: Article

References (15)

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