The effects of soft and hard service attributes on loyalty: The mediating role of trust

Journal of Services Marketing

Volumn 19, Issue 2, 2005, Pages 81-92

  Auh, Seigyoung ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Customer loyalty; Social interaction; Trust

Indexed keywords

EID: 19644386075     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040510591394     Document Type: Article

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