Symbolic role of animals in print advertising: Content analysis and conceptual development

Journal of Business Research

Volumn 37, Issue 2, 1996, Pages 87-95

  Spears, Nancy E ^b   Mowen, John C ^a   Chakraborty, Goutam ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 16144366733     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(96)00060-4     Document Type: Article

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