Emerging role of technology licensing in the development of global product strategy: Conceptual framework and research propositions

Journal of Marketing

Volumn 60, Issue 1, 1996, Pages 73-88

  Kotabe, Masaaki ^a   Sahay, Arvind ^a   Aulakh, Preet S ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030548070     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251889     Document Type: Article

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