Consumers' value judgments

Cornell Hotel and Restaurant Administration Quarterly

Volumn 40, Issue 1, 1999, Pages 40-46

  Mattila, Anna ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 19544369608     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1177/001088049904000121     Document Type: Article

References (1)

1. Morris Holbrook,"The Nature of Customer Value: An Axiology of Services in the Consumption Experience," in Service Quality: New Directions in Theory and Practice, ed. R. Rust and R. Oliver (Thousand Oaks, CA: Sage Publications, 1994), p. 27.