Implementation of yield management practices in service organisations: Empirical findings from a major hotel group

Service Industries Journal

Volumn 24, Issue 6, 2004, Pages 65-89

  Okumus, Fevzi ^a,b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b MUGLA SITKI KOCMAN UNIVERSITY   (Turkey)

Author keywords

[No Author keywords available]

Indexed keywords

IMPLEMENTATION PROCESS; MANAGEMENT PRACTICE; SERVICE SECTOR;

EID: 10244254989     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/0264206042000299185     Document Type: Article

References (52)

1. Baden-Fuller, C. and J.M. Stopford, 1994, Rejuvenating the Mature Business, Boston, MA: Harvard Business School.
2. Badinelli, R.D. 2000, 'An Optimal Dynamic Policy for Hotel Yield Management', European Journal of Operational Research, Vol.121, pp.476-503.
3. Bailey, M. 1998, The International Hotel Industry, Corporate Strategies and Global Opportunities, London: Travel & Tourism Intelligence.
4. Belobaba, P. 1989, 'Yield Management, Overbooking, and Pricing', Operations Research, Vol.37, No.2, pp.183-97.
5. Belobaba, P. and J. Wilson, 1997, 'Impacts of Yield Management in Competitive Airline Markets', Journal of Air Transport Management, Vol.3, No.1, pp.3-9.
6. Bodily, S. and L. Weatherford, 1995, 'Pefishable-Asset Revenue Management: Generic and Multiple-Price Yield Management with Diversion', Omega International Journal of Management Science, Vol.23, No.2, pp.173-85.
7. Botimer, T.C. 1996, 'Efficiency Considerations in Airline Pricing and Yield Management', Transportation Research, Vol.30, No.4, pp.307-17.
8. Brotherton, B. and S. Mooney, 1992, 'Yield Management - Progress and Prospects', International Journal of Hospitality Management, Vol.11, No.1, pp.23-32.
9. Brumelle, S. and J. McGill, 1993, 'Airline Seat Allocation with Multiple Nested Fare Classes', Operations Research, Vol.41, No. 1, pp. 127-37.
10. Chapman, S. and J. Carmel, 1992, 'Demand/Capacity Management in the Health Care: An Application of Yield Management', Health Care Management Review, Vol.17, No.4, pp.45-54.
11. Dawson, P. 1997, 'In at the Deep End: Conducting Processual Research on Organisational Change', Scandinavian Journal of Management, Vol.13, No.4, pp.389-406.
12. Denzin, N. and Y. Lincoln, 1994, Handbook of Qualitative Research, London: Sage.
13. Donaghy, K. and U. McMahon, 1995, 'Yield Management - A Marketing Perspective', International Journal of Vocational Marketing, Vol.2, No. 1, pp.55-62.
14. Donaghy, K., U. McMahon-Beattie and D. McDowell, 1997, 'Implementing Yield Management: Lessons From the Hotel Sector, International Journal of Contemporary Hospitality Management, Vol.9, No.2, pp.50-54.
15. Eisenhardt, K.M. 1989, 'Building Theories From Case Study Research', Academy of Management Review, Vol.14, No.4, pp.532-50.
16. Farrell, K. and F. Helan-Ryan, 1998, 'Yield Management - A Model for Implementation', Progress in Tourism and Hospitality Research, Vol.4, No.3, 267-78.
17. Forte, R. 2000, 'Endnote', in A. Ingold, U. McMahon-Beattie and I. Yeoman (eds), Yield Management Strategies for the Service Industries London: Continuum, pp.339-42.
18. Griffin, R. 1995, 'A Categorisation Scheme for Critical Success Factors of Lodging Yield Management Systems', International Journal of Hospitality Management, Vol. 14, No.3/4, pp.325-38.
19. Griffin, R. 1996, 'Factors of Successful Lodging Yield Management Systems', Hospitality Research Journal, Vol. 19, No.4, pp.17-30.
20. Harris, F. and J. Pinder, 1995, 'A Revenue Management Approach to Demand Management and Order Booking in Assemble-to-Order Manufacturing', Journal of Operations Management, Vol.13, No.2, pp.299-309.
21. Ingold, A. and J. Huyton, 2000, 'Yield Management and the Airline Industry', A. Ingold, U. McMahon-Beattie and I. Yeoman (eds), Yield Management Strategies for the Service Industries, London: Continuum, pp.179-97.
22. Jauncey, S., I. Mitchell and P. Slamet, 1995, 'The Meaning and Management of Yield in Hotels', International Journal of Contemporary Hospitality Management, Vol.7, No.4, pp.23-6.
23. Johns, N. 2000, 'Computerised Yield Management Systems: Lessons from the Airline Industry', in A. Ingold, U. McMahon-Beattie and I. Yeoman (eds), Yield Management Strategies for the Service Industries, London: Continuum, pp.140-48.
24. Jones, P. and D. Hamilton, 1992, 'Yield Management: Putting People in the Big Picture', Cornell Hotel and Restaurant Administration Quarterly, Vol.33, No. 1, pp.89-95.
25. Kimes, S. 1999, 'Implementing Restaurant Revenue Management', Cornell Hotel and Restaurant Administration Quarterly, Vol.40, No.3, pp.6-21.
26. Kimes, S. 2000, 'A Strategic Approach to Yield Management', A. Ingold, U. McMahon-Beattie and I. Yeoman (eds), Yield Management Strategies for the Service Industries, London: Continuum, pp.3-14.
27. Kimes, S. 2002, 'Perceived Fairness of Yield Management', Cornell Hotel and Restaurant Administration Quarterly, Vol.21, No.1, pp.21-30.
28. Kimes, S. and P. Wagner, 2001, 'Preserving Your Revenue-Management System as a Trade Secret', Cornell Hotel and Restaurant Administration Quarterly, Vol.40, No.6, pp.8-15.
29. Kusluvan, S. 2003, 'Characteristics of Employment and Human Resource Management in the Tourism and Hospitality Industry', in S. Kusluvan (ed.), Managing Employee Attitudes and Behaviours in the Tourism and Hospitality Industry, New York: Nova, pp.3-25.
30. Lewin, K. 1951, Field Theory in Social Science, New York: Harper and Row.
31. Lieberman, W. 1993, 'Debunking the Myths of Yield Management', Cornell Hotel and Restaurant Administration Quarterly, Vol.34, No.1, pp.34-41.
32. Luciani, S. 1999, 'Implementing Yield Management in Small and Medium Sized Hotels: An Investigation of Obstacles and Success Factors in Florence Hotels', International Journal of Hospitality Management, Vol. 18, No.2, pp.129-42.
33. MacVicar, A. and J. Rodger, 1996, 'Computerised Yield Management Systems: A Comparative Analysis of the Human Resource Management Implications', International Journal of Hospitality Management, Vol. 15, No.4, pp.325-32.
34. McMahon-Beattie, U. and K. Donaghy, 2000, 'Yield Management Practices', in A. Ingold, U. McMahon-Beattie and I. Yeoman (eds), Yield Management Strategies for the Service Industries, London: Continuum, pp.233-55.
35. Miles, M. and A. Huberman, 1994, Qualitative Data Analysis, London: Sage.
36. Miller, S., D. Hickson and D. Wilson, 1999, 'Decision-making in Organisations', in S.R. Clegg, C. Hardy and W.R. Nord (eds), Managing Organisations: Current Issues, London: Sage Publications, pp.44-62.
37. Okumus, F. 2003a, 'Decision Making in Tourism and Hospitality Organisations', in S. Kusluvan (ed.), Managing Employee Attitudes and Behaviours in the Tourism Industry, New York: Nova, pp.631-9.
38. Okumus, F. 2003b, 'A Framework to Implement Strategies in Organizations', Management Decision, Vol.41, No.9, pp.824-32.
39. Peng, W. and D. Litteljohn, 1998, 'Implementing Yield Management in Hotel Chains - A Strategic Management Perspective', work in progress paper, Proceedings of 7th Annual CHME Hospitality Research Conference, Glasgow Caledonian University, Glasgow 14-16 April, pp.262-3.
40. Peng, W. and D. Litteljohn, 2001, 'Organisational Communication and Strategy Implementation - A Primary Inquiry', International Journal of Contemporary Hospitality Management, Vol. 13, No.7, pp.360-63.
41. Pettigrew, A. 1998, 'Success and Failure in Corporate Transformation Initiatives', in R.D. Galliers and W.R.J. Baets, (eds), Information Technology and Organisational Transformation, Chichester: John Wiley, pp.271-89.
42. Russell, K. and P. Johns., No. 1997 'Computerised Yield Management Systems: Lessons Learned from the Airline Industry', in I. Yeoman and A. Ingold, (eds), Yield Management: Strategies For Service Industries London: Cassell, pp.120-27.
43. Sangster, A., J. Wolton and S. McKenny, 2001, The International Hotel Industry, Corporate Strategies and Global Opportunities, London: Travel& Tourism Intelligence.
44. Schwartz, Z. 1998, 'The Confusing Side of Yield Management: Myths, Error, and Misconceptions', Journal of Hospitality and Tourism Research, Vol.22, No.4, pp.413-30.
45. Sigala, M., A. Lockwood and P. Jones, 2001, 'Strategic Implementation and IT: Gaining Competitive Advantage from the Hotel Reservation Process, International Journal of Contemporary Hospitality Management Vol.13, No.7, pp.364-71.
46. Smith, B., J. Leimkuhler and R. Darrow, 1992, 'Yield Management at American Airlines', Interfaces, Vol.22, No.1, pp.8-31.
47. Stacey, R.D. 1995, 'The Science of Complexity: An Alternative Perspective for Strategic Change Process', Strategic Management Journal, Vol. 16, No.7, pp.477-95.
48. Upchurch, R., T. Ellis and J. Seo, 2002, 'Revenue Management Underpinnings: Ah Exploratory Review', International Journal of Hospitality Management, Vol.21, No.1, pp.67-83.
49. Yeoman, I. and A. Ingold, 2000, 'Decision Making', in A. Ingold, U. McMahon-Beattie and I. Yeoman (eds), Yield Management Strategies for the Service Industries, London: Continuum, pp.111-30.
50. Wilson, D. 1992, A Strategy of Change, Concepts and Controversies in the Management of Change, London: Routledge.
51. Wood, R.C. 1997, Working in Hotels and Catering, 2nd ed., London: International Thompson Business Press.
52. Yin, R.K. 1994, Case Study Research Design and Methods, London: Sage.