Implementing yield management in small and medium sized hotels: An investigation of obstacles and success factors in florence hotels

International Journal of Hospitality Management

Volumn 18, Issue 2, 1999, Pages 129-142

  Luciani, Sara ^a  

^a Mercury Tourism Consulting   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033148733     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0278-4319(99)00019-5     Document Type: Article

References (6)

1. Donaghy, K., McMahon, U., McDowell, D., Yield management - A marketing perspective. International Journal of Vacation Marketing, 2 (1), 55-62.
2. Edgar, D., 1997. Yielding: Giants vs minnows, is there a difference?. Conference Proceeding, 2nd Annual International Yield Management Conference, University of Bath, September.
3. European Commission, 1997. Yield management in small and medium sized enterprises in the tourism industry. General Report.
4. Jarvis, N., Lindh, A., Jones, P. An investigation of the key criteria affecting the adoption of yield management in UK hotels. Proceeding of the Operation Research Journal Society Conference, Bath University.
5. Jones, P., 1997. Yield management in UK hotels. A system analysis, Conference Proceeding, 2nd Annual International YM Conference, Bath University.
6. Raeside, R., 1997. Quantitative methods. In: Yeoman, I. (Ed.), YM: Strategies for the Services Industries, Cassell, London, pp. 42/64.