The confusing side of yield management: Myths, errors, and misconceptions

Journal of Hospitality and Tourism Research

Volumn 22, Issue 4, 1998, Pages 413-430

  Schwartz, Zvi ^a  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Hotels; Myths; Optimization; Revenue maximization; Yield management

Indexed keywords

EID: 0007916549     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/109634809802200406     Document Type: Article

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