A conceptual model of the internationalization of services firms

Journal of Global Marketing

Volumn 12, Issue 3, 1999, Pages 81-106

  Cicic, Muris ^a   Patterson, Paul G ^b   Shoham, Aviv ^c  

^a UNIVERSITY OF SARAJEVO   (Bosnia and Herzegovina)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

Author keywords

Internationalization of services; Model of internationalization; Role of culture and technology in services marketing

Indexed keywords

EID: 0010703333     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v12n03_06     Document Type: Article

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