How to Construct a Test of Scientific Knowledge in Consumer Behavior

Journal of Consumer Research

Volumn 30, Issue 2, 2003, Pages 305-310

  Rossiter, John R ^a,b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b ERASMUS UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0242676814     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/376799     Document Type: Article

References (25)

1. Ahtola, Olli T. (1975), "The Vector Model of Preferences: An Alternative to the Fishbein Model," Journal of Marketing Research, 12 (February), 52-59.
2. Armstrong, J. Scott (1989), "Do Theories of Consumer Behavior Aid Predictions? Predictive Validity as a Measure of Scientific Progress," working paper, Wharton School, University of Pennsylvania, Philadelphia, March.
3. _ (1991), "Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, 18 (September), 251-256.
4. Ehrenberg, A.S.C. (1988), Repeat-Buying, 2d ed., London: Griffin.
5. Eysenck, Hans J. (1997), "Personality and Experimental Psychology: The Unification of Psychology and the Possibility of a Paradigm," Journal of Personality and Social Psychology, 73 (December), 1224-1237.
6. Gardner, Rick M. and Renee M. Hund (1983), "Misconceptions of Psychology among Academicians," Teaching of Psychology, 10 (February), 20-22.
7. Gordon, Michael E., Lawrence S. Kleiman, and Charles A. Hanie (1978), "Industrial-Organizational Psychology: Open Thy Ears O House of Israel," American Psychologist, 33 (October), 893-905.
8. Hagen, Richard L. (1997), "In Praise of the Null Hypothesis Statistical Test," American Psychologist, 52 (January), 15-24.
9. Hoch, Stephen J. (1988), "Who Do We Know: Predicting the Interests and Opinions of the American Consumer," Journal of Consumer Research, 15 (December), 315-324.
10. Howard, John A. (1977), Consumer Behavior: Application of Theory, New York: McGraw-Hill.
11. Hubbard, Raymond and R. Murray Lindsay (2002), "How the Emphasis on 'Original' Empirical Marketing Research Impedes Knowledge Development," Marketing Theory, 2 (December), 381-402.
12. Huff, David L. (1964), "Defining and Estimating a Trading Area," Journal of Marketing, 28 (July), 34-38.
13. Kluger, Avraham N. and Jonathan Tikochinsky (2001), "The Error of Accepting the 'Theoretical' Null Hypothesis: The Rise, Fall, and Resurrection of Commonsense Hypotheses in Psychology," Psychological Bulletin, 127 (May), 408-423.
14. Marketing Science (1995), "Special Issue on Empirical Generalizations in Marketing," 14 (No. 3, Pt. 2).
15. McKeachie, William J. (1960), "Changes in Scores on the Northwestern Misconceptions Test in Six Elementary Psychology Courses," Journal of Educational Psychology, 51 (December), 240-244.
16. Miner, John B. (1984), "The Validity and Usefulness of Theories in an Emerging Organizational Science," Academy of Management Review, 9 (April), 296-306.
17. Nickerson, Raymond S. (2001), "Null Hypothesis Significance Testing: A Review of an Old and Continuing Controversy," Psychological Methods, 5 (June), 241-301.
18. Petty, Richard E. and John T. Cacioppo (1986), Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York: Springer.
19. Rossiter, John R. (2001), "What is Marketing Knowledge? Stage I: Forms of Marketing Knowledge," Marketing Theory, 1 (September), 9-26.
20. _ (2002a), "The C-OAR-SE Procedure for Scale Development in Marketing," International Journal of Research in Marketing, 19 (December), 1-31.
21. _ (2002b), "The Five Forms of Transmissible, Usable Marketing Knowledge," Marketing Theory, 2 (December), 369-380.
22. Swinyard, William R. and Kenneth A. Coney (1978), "Promotional Effects on a High- versus Low-Involvement Electorate," Journal of Consumer Research, 5 (June), 41-48.
23. Uncles, Mark (2002), "From Marketing Knowledge to Marketing Principles," Marketing Theory, 2 (December), 345-353.
24. Vaughan, Eva D. (1977), "Misconceptions about Psychology among Introductory Psychology Students," Teaching of Psychology, 4 (October), 138-141.
25. Vaughan, Richard (1980), "How Advertising Works - a Planning Model," Journal of Advertising Research, 20 (September/October), 27-33.